Dollar Rent A Car Systems, Inc. v. Sepia

Claim Number: FA0205000113965



Complainant is Dollar Rent A Car Systems, Inc., Tulsa, OK, USA (“Complainant”) represented by David R. Haarz, of Dickinson Wright, PLLC.  Respondent is Sepia, Cancun, MEXICO (“Respondent”).



The domain name at issue is <>, registered with Intercosmos Media Group, Inc.




On June 19, 2002, pursuant to Complainant’s request to have the dispute decided by a single-member Panel, the Forum appointed  James P. Buchele as Panelist.  The undersigned certifies that he has acted independently and impartially and to the best of his knowledge has no known conflict in serving as Panelist in this proceeding.



Complainant submitted a Complaint to the National Arbitration Forum (the “Forum”) electronically on May 13, 2002; the Forum received a hard copy of the Complaint on May 14, 2002.


On May 13, 2002, Intercosmos Media Group, Inc. confirmed by e-mail to the Forum that the domain name <> is registered with Intercosmos Media Group, Inc. and that Respondent is the current registrant of the name.  Intercosmos Media Group, Inc. has verified that Respondent is bound by the Intercosmos Media Group, Inc. registration agreement and has thereby agreed to resolve domain-name disputes brought by third parties in accordance with ICANN’s Uniform Domain Name Dispute Resolution Policy (the “Policy”).


On May 14, 2002, a Notification of Complaint and Commencement of Administrative Proceeding (the “Commencement Notification”), setting a deadline of June 3, 2002 by which Respondent could file a Response to the Complaint, was transmitted to Respondent via e-mail, post and fax, to all entities and persons listed on Respondent’s registration as technical, administrative and billing contacts, and to by e-mail.


Having received no Response from Respondent, using the same contact details and methods as were used for the Commencement Notification, the Forum transmitted to the parties a Notification of Respondent Default.


Having reviewed the communications records, the Administrative Panel (the “Panel”) finds that the Forum has discharged its responsibility under Paragraph 2(a) of the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”) “to employ reasonably available means calculated to achieve actual notice to Respondent.”  Therefore, the Panel may issue its decision based on the documents submitted and in accordance with the ICANN Policy, ICANN Rules, the Forum’s Supplemental Rules and any rules and principles of law that the Panel deems applicable, without the benefit of any Response from Respondent.



Complainant requests that the domain name be transferred from Respondent to Complainant.



A. Complainant

The <> domain name is confusingly similar to Complainant’s DOLLAR mark.


Respondent has no rights or legitimate interests in the <> domain name.


Respondent registered and used the <> domain name in bad faith.


B. Respondent

Respondent did not submit a Response in this proceeding.



Complainant’s vehicle rental business was founded in 1965 and has grown to almost 300 service locations in the United States, Mexico, and Canada.  Complainant does business in fifty of the largest United States airport markets. 


Complainant owns twenty trademark registrations in the United States for marks containing the term DOLLAR, five of which also include the word “car”  (e.g., Reg. Nos. 948,360 for DOLLAR and 2,110,019 for DOLLAR RENT A CAR).  Complainant has spent a significant amount of money promoting and advertising its DOLLAR marks, resulting in the marks being associated with its vehicle rental services.  Complainant also owns registrations for the DOLLAR mark in more than eighty-five foreign countries.   Furthermore, Complainant currently owns the domain names <> <> and <> and currently operates a website at <>, which it uses to conduct vehicle rental business.


Respondent registered <> on July 12, 2001.  Respondent uses the domain name to link Internet traffic to <>, which uses Complainant’s DOLLAR mark and offers ”cheap” car rental search services.



Paragraph 15(a) of the Rules instructs this Panel to “decide a complaint on the basis of the statements and documents submitted in accordance with the Policy, these Rules and any rules and principles of law that it deems applicable.”


In view of Respondent's failure to submit a Response, the Panel shall decide this administrative proceeding on the basis of the Complainant's undisputed representations pursuant to paragraphs 5(e), 14(a) and 15(a) of the Rules and draw such inferences it considers appropriate pursuant to paragraph 14(b) of the Rules.


Paragraph 4(a) of the Policy requires that the Complainant must prove each of the following three elements to obtain an order that a domain name should be cancelled or transferred:


(1) the domain name registered by the Respondent is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and

(2) the Respondent has no rights or legitimate interests in respect of the domain name; and

(3) the domain name has been registered and is being used in bad faith.


Identical and/or Confusingly Similar

Respondent’s domain name merely adds the generic hyphenated descriptor “-car-rental” to Complainant’s DOLLAR mark.  In addition, the generic hyphenated descriptor is comprised of “car” and “rental,” which are synonymous with Complainant’s business.  The incorporation of such words with Complainant’s entire DOLLAR mark does not defeat a confusing similarity claim; thus, Respondent’s domain name is confusingly similar to Complainant’s family of DOLLAR marks.  See Marriott Int’l v. Café au lait, FA 93670, (Nat. Arb. Forum Mar. 13, 2000) (finding that the Respondent’s domain name <> is confusingly similar to Complainant’s MARRIOTT mark); see also Brown & Bigelow, Inc. v. Rodela, FA 96466 (Nat. Arb. Forum Mar. 5, 2001) (finding that the <> domain name is confusingly similar to Complainant’s HOYLE mark, and that the addition of “casino,” a generic word describing the type of business in which Complainant is engaged, does not take the disputed domain name out of the realm of confusing similarity); see also Space Imaging LLC v. Brownwell, AF-0298 (eResolution Sept. 22, 2000) (finding confusing similarity where the Respondent’s domain name combines the Complainant’s mark with a generic term that has an obvious relationship to the Complainant’s business).


Furthermore, the additions of hyphens to separate Complainant’s DOLLAR mark from the descriptive words “car” and “rental” in the domain name is inconsequential when conducting a confusing similarity analysis.  See Chernow Communications Inc. v. Kimball, D2000-0119 (WIPO May 18, 2000) (holding “that the use or absence of punctuation marks, such as hyphens, does not alter the fact that a name is identical to a mark").


The Panel finds that Policy ¶ 4(a)(i) has been satisfied.


Rights or Legitimate Interests

Complainant has demonstrated its rights to and interests in the DOLLAR and DOLLAR RENT A CAR marks. Because Respondent has not submitted a Response in this proceeding, the Panel may presume it has no such rights or interests in the disputed domain name. See Pavillion Agency, Inc. v. Greenhouse Agency Ltd., D2000-1221 (WIPO Dec. 4, 2000) (finding that Respondents’ failure to respond can be construed as an admission that they have no legitimate interest in the domain names). Furthermore, when Respondent fails to submit a Response the Panel is permitted to make all inferences in favor of Complainant. See Vertical Solutions Mgmt., Inc. v. Webnet-Marketing, Inc., FA 95095 (Nat. Arb. Forum July 31, 2000) (failure to respond allows all reasonable inferences of fact in the allegations of Complainant to be deemed true).


Respondent uses the domain name to route Internet users to the website at <>.  As such, Respondent’s use of the domain name misleadingly diverts Complainant’s potential consumers for Respondent’s commercial benefit.  Therefore, the domain name is not used in connection with a bona fide offering of goods and services pursuant to Policy ¶ 4(c)(i), nor for a legitimate noncommercial purpose pursuant to Policy ¶ 4(c)(iii).  See Big Dog Holdings, Inc. v. Day, FA 93554 (Nat. Arb. Forum Mar. 9, 2000) (finding no legitimate use when Respondent was diverting consumers to its own website by using Complainant’s trademarks); see also AltaVista v. Krotov, D2000-1091 (WIPO Oct. 25, 2000) (finding that use of the domain name to direct users to other, unconnected websites does not constitute a legitimate interest in the domain name); see also Kosmea Pty Ltd. v. Krpan, D2000-0948 (WIPO Oct. 3, 2000) (finding no rights in the domain name where Respondent has an intention to divert consumers of Complainant’s products to Respondent’s site by using Complainant’s mark).


Respondent is not commonly known by DOLLAR-CAR-RENTAL or <>; Respondent is only known to this Panel as Sepia.  Furthermore, Complainant has not licensed or authorized Respondent to use its DOLLAR mark in any way.  See Compagnie de Saint Gobain v. Com-Union Corp., D2000-0020 (WIPO Mar. 14, 2000) (finding no rights or legitimate interest where Respondent was not commonly known by the mark and never applied for a license or permission from Complainant to use the trademarked name); see also Charles Jourdan Holding AG v. AAIM, D2000-0403 (WIPO June 27, 2000) (finding no rights or legitimate interests where (1) Respondent is not a licensee of Complainant; (2) Complainant’s prior rights in the domain name precede Respondent’s registration; (3) Respondent is not commonly known by the domain name in question).


Accordingly, the Panel finds that Policy ¶ 4(a)(ii) has been satisfied.


Registration and Use in Bad Faith

Respondent registered and used <>, for commercial gain, to attract Internet users to <> that contains Complainant’s mark and provides car rental services.  Thus, Respondent’s actions create a likelihood of confusion with Complainant’s family of DOLLAR marks.  Respondent’s actions constitute bad faith under Policy ¶ 4(b)(iv).  See Busy Body, Inc. v. Fitness Outlet, Inc., D2000-0127 WIPO Apr. 22, 2000) (finding bad faith where Respondent attempted to attract customers to its website, <>, and created confusion by offering similar products for sale as Complainant); see also Fanuc Ltd v. Mach. Control Serv., FA 93667 (Nat. Arb. Forum Mar. 13, 2000) (finding that Respondent violated Policy ¶ 4(b)(iv) by selling used Fanuc parts and robots on website <> because customers visiting the site were confused as to the relationship between the Respondent and Complainant).


Respondent has a history of registering domain names that incorporate other car rental company names (e.g., <>, <> and <>).  Therefore, Respondent’s registration of <> constitutes a bad faith attempt to prevent Complainant from reflecting its family of DOLLAR marks in a corresponding domain name pursuant to Policy ¶ 4(b)(ii).  See Hitachi, Ltd. v. Fortune Int’l Dev. Ent,  D2000-0412 (WIPO July 2, 2000) (finding a pattern of conduct where the Respondent registered numerous domain names with the number 2000, including <>, <>, <>, etc.); see also Armstrong Holdings, Inc. v. JAZ Assoc., FA 95234 (Nat. Arb. Forum Aug. 17, 2000) (finding that the Respondent violated Policy ¶ 4(b)(ii) by registering multiple domain names which infringe upon others’ famous and registered trademarks); see also Gen. Elec. Co. v., Inc., D2000-0394 (WIPO June 22, 2000) (finding that the Respondent engaged in a pattern of conduct, by registering over fifty domain names such as <> and <>, and intended to prevent holders from using their marks in corresponding domain names); see also Encyclopaedia Britannica Inc. v., D2000-0753 (Sept. 6, 2000) (finding bad faith where the Respondent engaged in the practice of registering domain names containing the trademarks of others).


The Panel finds that Policy ¶ 4(a)(iii) has been satisfied.



Having established all three elements required under the ICANN Policy, the Panel concludes that the requested relief should be hereby granted.


Accordingly, it is Ordered that the <> domain name be transferred from Respondent to Complainant.



 James P. Buchele, Panelist

Dated:  June 25, 2002






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