Your Source for Domain Dispute News and Information May 30, 2008, Vol. 9 No. 05
 

Welcome to Domain News, a complimentary news service of the National Arbitration Forum. The National Arbitration Forum is one of the world's largest neutral administrators of arbitration services and one of three ICANN-approved providers. We invite you to visit our website at www.adrforum.com.

 

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In This Issue

 

 

Deutsche Lufthansa AG v. Future Media Architects, Inc.

Hit the Road, Brandjackers … Protecting Your Company’s Brand


Cybersquatters Involved in London Mayor Race


Need Information in a Crisis? You Might Be Better Off Looking to Facebook

 

 

 

Recent Decisions

 

 

OpenTable, Inc. v. Web Brands c/o WebBrands.com

 

The complainant, a supplier of reservation and guest management software for restaurants, brought a UDRP claim against the respondent for use of the <opentables.com> domain name.  Respondent argued that the disputed domain name was comprised entirely of generic terms.  The Panel concluded that the complainant had established common law rights to the OPENTABLE mark dating back to 1999 under Policy ¶ 4(a)(i).  The Panel also found that the respondent’s use of the disputed domain name to operate a website with links to competing services demonstrated both the respondent’s lack of rights and legitimate interests under Policy ¶ 4(a)(ii) and registration and use in bad faith under Policy ¶ 4(a)(iii).  Thus, the Panel ordered the transfer of the disputed domain name to the complainant.  OpenTable, Inc. v. Web Brands, FA 1163837 (Nat. Arb. Forum Apr. 28, 2008).

 

Deutsche Lufthansa AG v. Future Media Architects, Inc.

 

The complainant, Deutsche Lufthansa AG, brought a UDRP claim against the respondent, Future Media Architects, Inc., disputing respondent’s use of the <lh.com> domain name.  A majority of the three-member Panel ordered the transfer of the disputed domain name based on the complainant’s trademark registrations under Policy ¶ 4(a)(i), as well as the respondent’s lack of rights and legitimate interests and bad faith registration and use.  The dissent, however, maintained that the evidence in the record was insufficient to show that the respondent had knowledge of the complainant’s LH mark and that it had specifically targeted the complainant’s mark under Policy ¶ 4(a)(iii).  Nevertheless, the majority of the Panel ordered the transfer of the <lh.com> domain name to the complainant.  Deutsche Lufthansa v. Future Media Architects, FA 1153492 (Nat. Arb. Forum Apr. 17, 2008).

  

Oceaneering International, Inc. v. LJD c/o Osmund Holm-Hansen

 

Oceaneering International, the complainant, brought a UDRP claim against LJD, the respondent, for use of the <h2oceaneering.com> domain name.  The complainant owns several trademark registrations for OCEANEERING.  The respondent asserted that his nickname is “H2O” and has intended to start an oceaneering consulting firm with his father, whose initials are “OHH.”  The respondent also maintained that he was not aware of the complainant’s trademark registrations.  The Panel concluded that the addition of “H2” to the mark may be sufficient to distinguish the disputed domain name from the mark under Policy ¶ 4(a)(i).  The Panel also found that the respondent had sufficiently proven his future intent to use the disputed domain name in connection with his consulting business and therefore demonstrated rights and legitimate interests under Policy ¶ 4(a)(ii).  Finding sufficient evidence of the respondent’s rights and legitimate interests, the Panel denied the complainant’s reqeust to transfer.  Oceaneering Int'l., Inc. v. LJD, FA 1154298 (Nat. Arb. Forum Apr. 22, 2008).

 

Baylor University v. Sysadmin Admin c/o Balata.com Ltd

 

The complainant, Baylor University, brought a UDRP claim against the respondent, Sysadmin Admin c/o Balata.com Ltd, for the <ihatebaylor.com> domain name.  The Panel found the disputed domain name was confusingly similar to the complainant’s BAYLOR mark pursuant to Policy ¶ 4(a)(i).  The Panel also found the respondent did not have rights or legitimate interests in the name because it was using the disputed domain name to operate a parked website and display adult-oriented content.  In addition, the Panel found that the respondent registered and used the disputed domain name in bad faith under Policy ¶ 4(a)(iii) because it offered the domain name for sale, had engaged in a pattern of registering domain names that incorporated third-party famous marks, and was using the confusingly similar domain name to attract Internet users for commercial gain and display adult-oriented content.  Therefore, the Panel transferred the disputed domain name. Baylor Univ. v. Sysadmin Admin, FA 1153718 (Nat. Arb. Forum, Apr. 11, 2008). 

 

Mattel, Inc. v. Eva Avtots

 

The complainant, Mattel, Inc., brought a UDRP claim against the respondent, Eva Avots, for the <hotwheelstrader.com> domain name.  The complainant sells toy cars under its HOTWHEELS mark.  The respondent asserted it intended to create a website relating to full size, real cars such as classic automobiles and hot rods.  The respondent contended it was using the disputed domain name to operate a parking page containing links regarding real cars to test the future potential of the domain name.  The Panel found that the disputed domain name was confusingly similar to the complainant’s mark pursuant to Policy ¶ 4(a)(i).  In addition, the Panel found that the respondent did not have rights or legitimate interests pursuant to Policy ¶ 4(a)(ii) because the respondent has been assessing the potential of the domain name since 2004 and has provided no plans to actually use the <hotwheelstrader.com> domain name.  Finally, the Panel found that the respondent’s use of the complainant’s mark to make money on advertising and customer procurement by creating a likelihood of confusion was evidence of bad faith registration and use pursuant to Policy ¶ 4(a)(iii).  Therefore, the Panel transferred the disputed domain names from the respondent to the complainant. Mattel, Inc. v. Avots, FA 1153561 (Nat. Arb. Forum Apr. 21, 2008). 

 

Magnetic Shield Corp. v. MuShield

 

The complainant, Magnetic Shield Corp., brought a UDRP claim against the respondent, MuShield, for the <mumetal.com> domain name.  The respondent used the disputed domain to advertise and promote magnetic shielding components identical to the complainant’s products. The respondent argued that the term “mumetal” had become generic for high permeability nickel-iron alloys despite the complainant’s patent.  The Panel declined to determine whether the trademark had become generic, but found the respondent reasonably believed the complainant’s mark was generic and thus benefits from a fair use defense under Policy ¶ 4(b)(iii).  Thus, the Panel found the respondent had rights and legitimate interests in the disputed domain name.  The Panel also found the respondent did not act in bad faith because around the time it registered the disputed domain name the complainant and its predecessor-in-interest admitted, by statements and actions, that the term “mumetal” was generic despite its trademark registration.  Therefore, the complainant cannot claim the respondent could not have believed the term “mumetal” to be generic at the time it registered the disputed domain name.  Therefore, the Panel declined to transfer the disputed domain name. Magnetic Shield Corp. v. MuShield, FA 1158545 (Nat. Arb. Forum Apr. 29, 2008).

 

 

 

E-PRACTICE

 

 

Hit the Road, Brandjackers … Protecting Your Company’s Brand

 

In June 2007, e-Practice first reported on the new phenomenon of “brandjacking,” and this topic has received increased attention over the past year.  Generally, brandjacking refers to “the criminal act of hijacking strong brands for profit.”  MarkMonitor, a leading company specializing in online brand protection, began releasing a Brandjacking Index in 2007, where it specifically defined the term in the report’s glossary as, “[t]o hijack a brand to deceive or divert attention; often used in abusive or fraudulent activities devised for gain at the expense of the goodwill, brand equity, and customer trust of actual brand owners.”  MarkMonitor has continued to track brandjacking in 2008 and has also released quarterly reports discussing its findings. 

 

Initially, brandjacking efforts were directed at the pharmaceutical industry, attempting to mislead consumers as to the origin and validity of drug prescriptions.  However, recent trends suggest that brandjacking has expanded to new industries, especially those concerning general consumer goods, including automotive, food and beverage, and consumer packaged goods.  However, industry analysts worry it could expand to other areas, as has already happened to Gucci, Toyota, and Disney.  Even large retailers such as Wal-Mart, Target, and Toys R Us were concerned during the holiday season about brandjackers diverting business to fraudulent retail sites.  According to Rose Ryan, a research analyst at the market intelligence and information technology firm IDC, “[p]rotecting brand reputations, customer relationships and revenues from online abuses is becoming as important to enterprises as securing their networks, data and systems from Internet-borne threats.”

 

MarkMonitor’s Winter 2007 Brandjacking Index shows that companies are starting to fight back.  It reports that Microsoft, Dell, and Verizon all initiated highly publicized lawsuits to protect their brands.  According to Ihab Shraim, MarkMonitor’s chief security officer (CSO), these lawsuits should encourage CSOs to work with the General Counsel’s office to be “vigilant about protecting their brands and their customers against evolving threats.”  The report also notes that online industry leaders such as Microsoft, Yahoo, and Google are taking preventative measures by altering their pay-per-click advertising programs.  In fact, Microsoft has initiated a multi-million dollar global outreach program to provide news networks with the information necessary to inform the public about how to combat general cybersquatting, including specifically brandjacking.

 

So, how can a business protect its brand?  An article from the American Bar Association recommends registering your brand name in as many ways as possible, including as a trademark, within domain names (containing both top-level domains as well as country-code domains), and by purchasing relevant keywords on Google and Yahoo.  Ihab Shraim recommends internal education programs for employees and increased marketing efforts for customers in order to publicize your brand and expose abuses more easily.  In addition, Microsoft offers products and services that empower a company to self-patrol for cybersquatters, including the Strider URL Tracer that searches for typosquatted versions of an existing domain name.  Companies can also enlist the help of online security providers that specialize in protecting brands, including Net Enforcers, Brand Intelligence, CitizenHawk, PBP, CSC, and MarkMonitor. 

 

 

 

In The News

 

 

Sales Down for the “.Asia” Domain Name

 

Domainnews.com, April 14, 2008: The first few days after the “.asia” domain name release to the general public, DotAsia was selling over 10,000 domain names per day.  Since then, there has been a much-downgraded flow of around 2,000 to 4,000 domain name sales per day.  The CEO for DotAsia is very optimistic about the initial demand for “.asia” domain names and is happy with the continued demand, even though it is decreasing.  The “.asia” domain names are most popular among Chinese registrants, followed by Australian, New Zealand, Indian and Korean registrants.  The registrants are using these domain names for a wide variety of things including restaurants, travel sites, and personal networking sites.  Japan and the United States are also in the top-ten in “.asia” domain name registrations.  Link to Full Story 

 

Editor's note:  UDRP Complaints regarding .asia domain names may be resolved with the National Arbitration Forum.

 

Privacy Policy Ramped Up for Canadian Top-Level Domain “.ca”

 

Toronto Star, April 28, 2008: The Canadian Internet Registration Authority (“CIRA”) has quietly announced that it is implementing a policy for the Canadian top-level domain “.ca” that is intended to better protect the privacy of hundreds of thousands of Canadian registrants.  CIRA hopes that this policy will serve as “a model for domain name registries around the world.”  Under the new policy, registrants will still be required to submit the same contact information as under its current policy.  However, CIRA will no longer require that the registrants’ contact information be publicly available through its directory. Only limited technical information will have to be publicly disclosed, though registrants will have the choice to voluntarily disclose more personal information.  Corporate or organizational registrants will still be required to have their full information publicly disclosed.  CIRA’s policy “recognizes that corporate information does not raise specific privacy concerns since corporate information does not constitute personally identifiable information.”   Link to Full Story

 

Cybersquatters Involved in London Mayor Race

 

Guardian.co.uk, April 25, 2008: Boris Johnson, Brian Paddick, and Ken Livingstone have thrown their hats into the ring for the London Mayoral race.  However, the pervasive cybersquatters have added intensity to the campaign.  Dozens of domain names relating to the candidates have been registered within the last month.  Cybersquatters see this as a win-win situation. These domain names see a lot of traffic, which means cybersquatters are able to earn money while expressing their views on a specific candidate (positive or negative).   Many of the infringing domain names display pictures of the candidates, or views of the registrants about the candidate’s ability to perform the position of London’s mayor. Additionally, if a cybersquatter owns a domain name that coincides with the winner of the race, the cybersquatters could get substantial offers to buy the domain name. Link to Full Story 

 

Need Information in a Crisis? You Might Be Better Off Looking to Facebook

 

Telegraph.co.uk, April 30, 2008:  A research team from the University of Colorado has published a study that found Internet sites of various types, including social networking sites, blogs, photo sites, and instant messaging systems, were “better at providing warnings, help and lists of how individuals were affected than traditional sources.”  The research team reported that after the Virginia Tech shootings, traditional emergency response and reporting systems were slow to provide information, as authorities struggled to update these systems.  However, within two hours of the first deaths, a page was started on Wikipedia giving accurate details of the tragedy, and a group was created on Facebook notifying family and friends about specific individual’s safety.  Researchers also found that the lack of accountability did not affect the relative usefulness of informal internet reporting: rather than rumor-mongering, these sites tend to be quite accurate.  For example, during the California wildfires, traditional media sites tended to focus on sensational news of fires near celebrities homes, which was less helpful than the on-the-spot reporting of bloggers and instant messengers. Link to Full Story

 

 

 

Upcoming events

 

 

June 18-19, 2008

2008 International Forum on Online Dispute Resolution (ODR)

Victoria, British Columbia
June 22-27, 2008

ICANN Meeting
Paris, France

 

 

Let the National Arbitration Forum know of your upcoming events for listing in Domain News. Send event listing information to: domain-news@adrforum.com. Please type "DOMAIN NEWS EVENTS" in the subject header.

 

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Note: The information found in this newsletter is designed to provide accurate and authoritative information regarding the subject covered, but is not intended as legal advice.