DECISION

 

Brumate, Inc. v. SunXingXing

Claim Number: FA2511002188802

 

PARTIES

Complainant is Brumate, Inc. ("Complainant"), United States, represented by Bradley M. Stohry of Reichel Stohry Dean LLP, United States. Respondent is SunXingXing ("Respondent"), China.

 

REGISTRAR AND DISPUTED DOMAIN NAME

The domain name at issue is <brumateear.com>, registered with Name SRS AB.

 

PANEL

The undersigned certifies that he has acted independently and impartially and to the best of his knowledge has no known conflict in serving as Panelist in this proceeding.

 

David E. Sorkin as Panelist.

 

PROCEDURAL HISTORY

Complainant submitted a Complaint to Forum electronically on November 14, 2025; Forum received payment on November 14, 2025.

 

On November 17, 2025, Name SRS AB confirmed by email to Forum that the <brumateear.com> domain name is registered with Name SRS AB and that Respondent is the current registrant of the name. Name SRS AB has verified that Respondent is bound by the Name SRS AB registration agreement and has thereby agreed to resolve domain disputes brought by third parties in accordance with ICANN's Uniform Domain Name Dispute Resolution Policy (the "Policy").

 

On November 18, 2025, Forum served the Complaint and all Annexes, including a Written Notice of the Complaint, setting a deadline of December 8, 2025 by which Respondent could file a Response to the Complaint, via email to all entities and persons listed on Respondent's registration as technical, administrative, and billing contacts, and to postmaster@brumateear.com. Also on November 18, 2025, the Written Notice of the Complaint, notifying Respondent of the email addresses served and the deadline for a Response, was transmitted to Respondent via post and fax, to all entities and persons listed on Respondent's registration as technical, administrative, and billing contacts.

 

Having received no response from Respondent, Forum transmitted to the parties a Notification of Respondent Default.

 

On December 9, 2025, pursuant to Complainant's request to have the dispute decided by a single-member Panel, Forum appointed David E. Sorkin as Panelist.

 

Having reviewed the communications records, the Administrative Panel (the "Panel") finds that Forum has discharged its responsibility under Paragraph 2(a) of the Rules for Uniform Domain Name Dispute Resolution Policy (the "Rules") "to employ reasonably available means calculated to achieve actual notice to Respondent" through submission of Electronic and Written Notices, as defined in Rule 1 and Rule 2. Therefore, the Panel may issue its decision based on the documents submitted and in accordance with the ICANN Policy, ICANN Rules, Forum's Supplemental Rules, and any rules and principles of law that the Panel deems applicable, without the benefit of any response from Respondent.

 

RELIEF SOUGHT

Complainant requests that the domain name be transferred from Respondent to Complainant.

 

PARTIES' CONTENTIONS

A. Complainant

Complainant has used the BRÜMATE mark since at least 2017 in connection with insulated beverage containers, drinkware products, and coolers, including a series of products marketed under the ERA subsidiary brand. Complainant owns United States trademark registrations for BRÜMATE in standard character and stylized form. Complainant also owns the domain name <brumate.com>, which it uses to promote and sell its products.

 

The disputed domain name <brumateear.com> was registered in October 2025. The name is registered in the name of a privacy registration service on behalf of Respondent. The domain name is being used for a website that mimics Complainant's website, displaying Complainant's BRÜMATE mark, in the same stylized form used by Complainant, along with images that appear to depict Complainant's products, which the website offers or purports to offer for sale. The copyright statement in the footer of Respondent's website attributes ownership to "BruMate." Complainant states that Respondent is not commonly known by the domain name, is not affiliated with Complainant, and is not permitted or licensed to use Complainant's mark.

 

Complainant contends on the above grounds that the disputed domain name <brumateear.com> is confusingly similar to its BRÜMATE mark; that Respondent lacks rights or legitimate interests in the disputed domain name; and that the disputed domain name was registered and is being used in bad faith.

 

B. Respondent

Respondent failed to submit a Response in this proceeding.

 

FINDINGS

The Panel finds that the disputed domain name is confusingly similar to a mark in which Complainant has rights; that Respondent lacks rights or legitimate interests in respect of the disputed domain name; and that the disputed domain name was registered and is being used in bad faith.

 

DISCUSSION

Paragraph 15(a) of the Rules instructs this Panel to "decide a complaint on the basis of the statements and documents submitted and in accordance with the Policy, these Rules and any rules and principles of law that it deems applicable."

 

Paragraph 4(a) of the Policy requires that Complainant must prove each of the following three elements to obtain an order that a domain name should be cancelled or transferred:

 

(1)       the domain name registered by Respondent is identical or confusingly similar to a trademark or service mark in which Complainant has rights; and

(2)       Respondent has no rights or legitimate interests in respect of the domain name; and

(3)       the domain name has been registered and is being used in bad faith.

 

In view of Respondent's failure to submit a response, the Panel shall decide this administrative proceeding on the basis of Complainant's undisputed representations pursuant to paragraphs 5(f), 14(a), and 15(a) of the Rules and draw such inferences it considers appropriate pursuant to paragraph 14(b) of the Rules. The Panel is entitled to accept all reasonable allegations set forth in a complaint; however, the Panel may deny relief where a complaint contains mere conclusory or unsubstantiated arguments. See WIPO Overview of WIPO Panel Views on Selected UDRP Questions, § 4.3 (3d ed. 2017), available at http://www.wipo.int/amc/en/domains/search/overview3.0/; UDRP Perspectives on Recent Jurisprudence, §§ 0.2, 0.8 (updated June 2, 2025), available at https://udrpperspectives.org/; see also eGalaxy Multimedia Inc. v. ON HOLD By Owner Ready To Expire, FA 157287 (Forum June 26, 2003) (dismissing complaint where complainant failed to "produce clear evidence to support its subjective allegations").

 

Identical and/or Confusingly Similar

The disputed domain name <brumateear.com> incorporates Complainant's registered BRÜMATE trademark, omitting the umlaut and adding the word "ear" (possibly a misspelling of Complainant's ERA brand or the generic term "gear") and the ".com" top-level domain. These alterations do not substantially diminish the similarity between the domain name and Complainant's mark. See, e.g., Brumate, Inc. v. OliviaTeng, FA 2146566 (Forum Apr. 15, 2025) (finding <brumatelife.com> confusingly similar to BRÜMATE); American Eagle Outfitters, Inc. & Retail Royalty Co. v. Jinfeng Lin, FA 2049097 (Forum July 19, 2023) (finding <aeriegear.com> confusingly similar to AERIE). The Panel considers the disputed domain name to be confusingly similar to a mark in which Complainant has rights.

 

Rights or Legitimate Interests

Under the Policy, the Complainant must first make a prima facie case that the Respondent lacks rights and legitimate interests in the disputed domain name, and then the burden shifts to the Respondent to come forward with concrete evidence of such rights or legitimate interests. See Hanna-Barbera Productions, Inc. v. Entertainment Commentaries, FA 741828 (Forum Aug. 18, 2006).

 

The disputed domain name incorporates Complainant's registered mark without authorization. Its sole apparent use has been for a misleading website that attempts to pass off as Complainant, promoting competing products and possibly supporting other fraudulent activity. Such use does not give rise to rights or legitimate interests under the Policy. See, e.g., Brumate, Inc. v. OliviaTeng, supra (finding lack of rights or interests in similar circumstances); American Eagle Outfitters, Inc. & Retail Royalty Co. v. Jinfeng Lin, supra (same).

 

Complainant has made a prima facie case that Respondent lacks rights and legitimate interests in the domain name, and Respondent has failed to come forward with any evidence of such rights or interests. Accordingly, the Panel finds that Complainant has sustained its burden of proving that Respondent lacks rights or legitimate interests in respect of the disputed domain name.

 

Registration and Use in Bad Faith

Finally, Complainant must show that the disputed domain name was registered and is being used in bad faith. Under paragraph 4(b)(iii) of the Policy, bad faith may be shown by evidence that Respondent registered the disputed domain name "primarily for the purpose of disrupting the business of a competitor." Under paragraph 4(b)(iv), bad faith may be shown by evidence that "by using the domain name, [Respondent] intentionally attempted to attract, for commercial gain, Internet users to [Respondent's] web site or other on-line location, by creating a likelihood of confusion with the complainant's mark as to the source, sponsorship, affiliation, or endorsement of [Respondent's] web site or location or of a product or service on [Respondent's] web site or location."

 

Respondent used a privacy registration service to register a domain name incorporating Complainant's registered mark, and is using the domain name for a misleading website that attempts to pass off as Complainant, promoting competing products and possibly supporting other fraudulent activity. Such circumstances are indicative of bad faith registration and use under the Policy. See, e.g., Brumate, Inc. v. OliviaTeng, supra (finding bad faith registration and use in similar circumstances); American Eagle Outfitters, Inc. & Retail Royalty Co. v. Jinfeng Lin, supra (same). The Panel so finds.

 

DECISION

Having considered the three elements required under the ICANN Policy, the Panel concludes that relief shall be GRANTED.

 

Accordingly, it is Ordered that the <brumateear.com> domain name be TRANSFERRED from Respondent to Complainant.

 

 

 

David E. Sorkin, Panelist

Dated: December 10, 2025