P. O. Box 50191
Minneapolis, Minnesota 55405 USA

AfterImage Studios, Inc


Applewood Publishing

Forum File No.: FA0004000094643

The above entitled matter came on for an administrative hearing on May 30, 2000, before the undersigned on the Complaint of AfterImage Studios Inc., hereafter "Complainant", against Applewood Publishing, hereafter "Respondent".  Complainant was not represented by counsel and neither was Respondent.  Upon the written submitted record, the following DECISION is made:


Domain Name:  Bulkmale.com

Domain Name Registrar:  Network Solutions, Inc.

Domain Name Registrant:  Applewood Publishing

Date of Domain Name Registration:  July 4, 1997

Date Complaint Filed:  April 19, 2000

Date of Commencement of Administrative Proceeding in Accordance with Rule 2(a)[1] and Rule 4(c):  April 25, 2000

Due date for a Response:  Respondent submitted a Response within 20 days.

After reviewing the Complaint, and determining it to be in administrative compliance, the National Arbitration Forum (The Forum) forwarded the Complaint to the Respondent on April 25, 2000, in compliance with Rule 2(a), and the administrative proceeding was commenced pursuant to Rule 4(c).  In compliance with Rule 4(d), The Forum immediately notified Network Solutions, Inc. (Network Solutions), the Internet Corporation for Assigned Names and Numbers (ICANN), and the Complainant that the administrative proceeding had commenced.  Respondent submitted a response to The Forum within twenty (20) days pursuant to Rule 5(a).

On July 4, 1997, Respondent registered the domain name "Bulkmale.com" with Network Solutions, the entity that is the Registrar of the domain name.  On April 20, 2000, Network Solutions verified that Respondent is the Registrant for the domain name "Bulkmale.com", and that further by registering its domain name with Network Solutions, Respondent agreed to resolve any dispute regarding its domain name through Network Solutions’ and ICANN's Rules for Uniform Domain Name Dispute Resolution Policy, and the Uniform Domain Name Dispute Resolution Policy.


1.         That Complainant is the owner of a trademark and trade names that include the term “Bulkmale”.  Complainant uses “Bulkmale” as the identifier  for its e-mail address at its portal website.

2.         That Complainant is the owner of at least 1 trademark registrations for Bulkmale and uses the name extensively in interstate and international commerce.

3.         That as early as 1991, Complainant and its predecessor‑in‑interest adopted and began using Bulkmale as a product name, used continuously and extensively in interstate and international commerce in connection with the advertising and sale of products and services.

4.         That Complainant has invested substantial sums of money in developing and marketing its products and service, under the “Bulkmale” mark..

5.         That Respondent registered and used the domain name "Bulkmale.com" in bad faith and has no rights or legitimate interests in respect to said domain name.  The following is evidence of Respondent's bad faith:

a.         Respondent registered the domain name after Complainant's alleged failure to pay a commercial debt and holds the domain name hostage for payment of that debt.

b.         Respondent had no pre-trademark legitimate use of the domain name and has sought to commence his new apparel website only after this dispute was ripe; and has made no mention of a bona-fide use before this dispute erupted.

6.            Complainant's prayer for relief requests that the domain name "Bulkmale.com" be transferred from Respondent to Complainant.


The undersigned certifies that he has acted independently and has no known conflict of interest to serve as the Arbitrator in this proceeding.  Having been duly selected, and being impartial, the undersigned makes the following findings and conclusions:

1.         The domain name "Bulkmale.com", registered by Respondent with Network Solutions, is nearly identical and confusingly similar to a trademark in which Complainant has rights and to which Respondent has no right or legitimate interests.

2.         Respondent registered and acquired the domain name "Bulkmale.com" primarily for the purpose of enforcing an unrelated commercial debt, even though Complainant is the owner of the trade mark and has used the mark as a mainstay of its business since 1991.  This amounts to seeking valuable consideration in excess of Respondent’s out of pocket costs directly related to the domain name.  Respondent has therefore registered and used the domain name in bad faith.


Based upon the above findings and conclusions, and pursuant to Rule 4(i), it is decided as follows:


Dated:  May 30, 2000, by John A. Bender, Arbitrator.


[1] Any reference to “Rule” or “Rules” are to ICANN’s Rules for Uniform Domain Name Dispute Resolution Policy and Uniform Domain Name Dispute Resolution Policy as supplemented by the National Arbitration Forum’s Supplemental Rules to ICANN’s Uniform Domain Resolution Policy.